Together with the municipality of Breda, NHTV investigated the economic impact of Serious Request 2016 (‘the glass house’). The main result: 560,000 visitors of this event spent €8.7 million in the inner city.
Most of the money was spent on eating and drinking. The visitors rated the event with a 7.9 and the atmosphere in the city with a 8.3.
Read more in this article in BN De Stem (in Dutch).