Oscar Bastiaens to host an inspiration session

Added on: 03-Oct-2017  |  Last modified on: 03-Oct-2017  |  Category: digital entertainment   | Comment

On 15 November, Oscar Bastiaens of the Academy for Digital Entertainment will be hosting an inspiration session on Branded Entertainment. He will do this in collaboration with the Hilversum Media Campus.

During the talk ‘Advertising is dead, long live advertising’, he will cover topics such as different types of branded entertainment and their respective influence. He will also talk about the audience developments that have led to their increasing control over the presented content. Next to that he will explain how branded entertainment has grown into an essential (storytelling) tool for brands to engage with their consumers in a digital and connected society.

The session is open to students, colleagues and media professionals and is free of charge. It takes place in Hilversum. More information can be found here.

Source: Academy for Digital Entertainment

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