On 13 October 25 IMEM students went to Amsterdam for this leading event. Triggered by “Are you a student and seriously working on your future in the marketing, communication or media? Always wondered what it is like to be at an advertiser, agency, or media company to work? And would you like to wish to gain inspiration and knowledge for the men and women behind the best campaigns at home and abroad? 24Academy offers a wonderful program for you.”
It was a challenging day, with cases from KLM, Heineken, Unox, Triodos Bank, Bol.com, Telfort, 538 group. But also a battle between agency and advertiser, a story about sonic branding and its effectiveness. The plenary closing part was a inspiring story of two entrepreneurs: Mertabi & Biko about how to use your creative talents and make it successful into online business. 4th year Jian Magdalena wrote a blog for the course MR8 about KLM & Heineken. Here you can read the blog.
Next year the festival will be organised again. Are you a student and seriously working on your future in the marketing, communication or media? Be there as well!
For more information click here.