Several researchers, lecturers and students from the Academy for Digital Entertainment had articles accepted for the EMMA 2016. The European Media Management Association (EMMA) is an international not-for-profit academic organisation that was founded in 2003 to support growth in media management research, scholarship and practice throughout Europe and around the world.
Marnix van Gisbergen and Michelle Kovacs, together with Marisa de Brito from the Academy for Leisure and André van Zwet (Master in Media Innovation), had the article accepted: “Is Sharing Caring Even Under Water…? In the ‘Immersion’ of New Technologies, an Investigation about Communication Willingness and Co-Creation among Divers Concerning an Eco-System Focused on Sustainability”. This article is part of the Green Bubbles project.
Michelle Kovacs also had an article published with Frederike Meister (MMI), about the “The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton”.
Likewise derived from a research developed in the MMI, Kevyn Eva Norton together with Michelle Kovacs published the article “Human and Business Success Factors for Transmedia Design Collaborations”.
Cagri Sumengen and Jef Touwen – IMEM had the article accepted: “The Utilization of Crowdfunding for Artistic Documentaries in the Netherlands”.
“The perceived risk and the high involvement product purchase: location based advertisements as risk reduction strategy” by Michelle Kovacs together with Ivy Schultz (IMEM) and our former researcher Dirk Janssen was also accepted.
Considering that last year IMEM had 1 article accepted, this year (and this number!) is an outstanding reason to celebrate!
Click here for more information on the European Media Management Association.