Celiane Camargo-Borges publishes in Brazilian journal

Added on: 08-Sep-2016  |  Last modified on: 08-Sep-2016  |  Category: leisure   | Comments Off on Celiane Camargo-Borges publishes in Brazilian journal

Celiane Camargo-Borges published an article in the Brazilian journal Nova Perspectiva Sistêmica. The (translated) title of the article is Strategic Narratives to Organisational Change: The perspective of the Poetic Language.Celiane Camargo-Borges

The abstract of the article is as follows: “In the context of technological, cultural, social and political changes, we are experiencing a new paradigm of an interconnected world, globalised and with new challenges to be faced. Traditional theories and methods of intervention and change appear to be not relevant in this context anymore. Specifically, in the organisational field, struggles for a change are happening. It seems to be urgent to reframe the role of the companies, leaders, the bureaucratic processes as well as the role of value proposition. The present article brings the understanding of language as a social construction, as a possible mean of change in the organisational logic. In this scenario, the poetic language is presented as a resource to construct and to reframe meaning, promoting the possibility of reinventing organisations.

Source: Academy for Leisure

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