In the last week of April, professor Diane Nijs gave an inspiring two-day masterclass in creative thinking to 16 municipal clerks from the West-Brabant region. The topic was the power of imagination for the region in relation to the role of municipal clerks.
The seventh edition of the Efteling Academy was all about enriching the brand of Jokie. Through research, storytelling and creative production the team has developed new live entertainment acts, and a supporting media roll-out for the Jokie brand.
The Molencafé in Europa Park Germany was officially opened on 2 May. ‘Poffertjes’ are sold here; a concept created by students of the Attractions & Theme Parks Management track of the Academy for Leisure.
Partners of the Districts of Creativity Network (DC Network) visited Noord-Brabant for four exciting days last week. Representatives from all Districts (for example, Rio de Janeiro, Catalunia, Karnataka, Baden-Würthenberg) were present, including Hong Kong as the most recent member.
From 2 April to 13 April, students of the Master in Imagineering went on an 11-day field trip to South Africa, visiting both Cape Town and Pretoria. Central to this trip was a design assignment tapping into the image and identity of the rainbow nation.
Pieter de Rooij will give a CRM course for executives from the cultural sector. The 6-day programme is organised together with network organisation Cultuurmarketing in Utrecht.
In Dutch news programmes RTL Z and RTL Nieuws, Arend Hardorff talked about a solution to the declining turnover of fairs.
Academy for Leisure employees Peter van der Aalst and Laura van de Voort wrote an article about Breda’s ambition to create an identity for itself as a city of dance. Together with the municipal executive councillors, dance professionals and local stakeholders they explored the feasibility of fulfilling this ambition.
From 19 to 21 April, an international group of students will join forces to find creative solutions to social issues: Health, Mobility and Agrofood.
How happy are the Dutch? What are our happiness triggers? How important are free time, tourism and events in this matter? The Academy for Leisure is organising a Night of Happiness to take place on Thursday 21 April. Presentations and speeches will be given by, among others, Marc de Hond (DWDD) and Suzan Lindhout, the NHTV alumna who initiated ‘Doneer je deken’ to help out our refugees.