ADE welcomes Katharina Fuchs

Added on: 06-Mar-2015  |  Last modified on: 12-Mar-2015  |  Category: digital entertainment   | Comments Off on ADE welcomes Katharina Fuchs

We are happy to announce that Katharina Fuchs, product manager at the European Marketing & Advertising Department from Nintendo, will be visiting ADE on Monday 16th and Tuesday 17th of March.katharina-fuchs

She will be lecturing to our Master students and the bachelor students Media & Entertainment. In the course Business Models she will discuss the business model of the newly introduced ‘New Nintendo 3DS’.

In the 1st year course ‘Introduction to marketing’ she will talk about strategic communication. How are they dealing with targeting within their markets? What are the key features in their communication plans? And how do their video, TV commercials and other (online) communications look like?

Source: Academy for Digital Entertainment

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